RobSearles is now a .com

I’ve become a bit fed up with this blog.

That is to say I’m not bored of writing it as I do enjoy the writing and when I publish a post I get a great feeling of satisfaction. Nor do I think I should get rid of it and start again, I think some of the stuff I’ve written is quite good. I am, however, a bit fed up with the low number of users reading it. It can be a bit demoralizing at times to spend a good few hours or so crafting (what I would think) is a pretty good blog post only to have only a few people read it.

So I’ve decided to change tack.

Instead of simply writing, posting, putting a link on twitter then move onto “real life” and forgetting about it, I am going to start actively trying to improve this blog which will hopefully increase the readership.

To improve the blog I’m going to look at a number of different areas. One of the first things I need to do is to define more accurately my focus. My strapline currently is “Musing on the business of and development for ‘The Web’”, which is to say a bit vague at the least. What should I write about, what do I enjoy writting about, what do people like reading about.

Once the focus has been defined the content structure can also be more defined. Currently I have a random bunch of categories, this really isn’t that good and should be more focused and geared towards the areas this blog will target.

Next I need to look at the design. Whilst I quite like the current template (designed by MidMo Design) it is a normal template that can be downloaded by anyone. Besides, one of the services we offer at ibrow is blog design, so I really should design my own blog!

Finally I need to engage more with the wider blogging world. I need to more fully research the niche that I find myself in and take a lead from those who I consider to be the leaders.

But first, in anticipation of all this I have moved my blog from robsearles.co.uk to robsearles.com. Why not make it more international?

Hopefully with these step I’ll get more out of this blog, and so will you, my avid reader.